brazilian blowout 411
When people talk about this wonderful, newly discovered procedure so many people are having done to their hair, I have to laugh. The Brazilian Blowout is the “name” of a suave company that offers this Brazilian keratin protein treatment service. This procedure is in actuality a hair re-constructor, meaning it will change and reconstruct hair that may be unruly, frizzy, dry, over-processed, color treated, multi-cultural and unprocessed virgin hair. Naturally, everyone fits into one of these categories and everyone can get beautiful, healthy, shinny hair.
Besides Brazilian Blowout, other companies such as Cadiveu, Global, and Marcia Teixeira produce similar products. The original keratin treatment, from my research, was brought to the U.S. by Marcia Teixeira. A cosmetologist and native Brazilian, Marcia developed this treatment process in 2006. It is a family owned business with nationally trained distributors selling her products solely to licensed cosmetologists that complete a certification program. By being certified, you receive the thorough knowledge of the product. For instance, the hair must have a special clarification done before applying this procedure to remove any buildups (minerals or products). The hair is either dry or damp when the keratin product is applied. It is then blown into the hair and then flat-ironed (individual thin slices) at 450° . The product is either rinsed out or left in for four days depending on the brand of product. The procedure can take between 90 minutes to 3½ hours to complete. Prices vary depending on experience and the amount of time it takes for the stylist to do the procedure. The keratin treatment when in its purest state is extremely expensive and this is passed down to the client. Specials are given so people can experience how amazing the procedure is.
I need to make this clear to everyone; this is NOT a straightening treatment but an ultimate re-constructor. Andrea from People in Beauty, a distributor of Marcia Teixeira, states that too many hair dressers that attain similar products will claim that it is a straightener. This is why our cosmetologists that purchase our products must be certified. We only sell to hairstylists that complete our program. A simple test to see how your hair will respond to this procedure is how does your hair look right after a shower. This is pretty much how the keratin treatment will make your hair look when it is dry.
It is a must to use a sulfate free, UV protection and keratin induced shampoo and conditioner to prolong the results of the Brazilian keratin treatment.
By the way, this can be done on men too. Why shouldn’t they have gorgeous, shinny hair as well?
Important questions to ask your stylist.
- Does the product he/she uses for this treatment contain formaldehyde which is a preservative that is a known carcinogen?
- Is there specific home care I need to do to maintain my hair after the procedure?
PS. Do you have wavy or curly hair? I need 2 models for pictures to be displayed on the Marcia Teixeira website. They must have very curly or wavy hair so as to show that not everyone has stick-straight hair after the treatment.
Stacy Ritter is certified in several Brazilian treatments so she can decide which product and procedure is best for the individual’s hair.
After working in salons for the past 34 years, Stacy has moved her clientele to her new studio, built on her home property. Surrounded by beautiful landscaping, Stacy’s salon is comfortable and inviting. “I wanted my clients to be able to relax in environment that was free of the typical hustle and bustle of a larger salon,” explained Stacy, “my clients enjoy the coziness and the one-on-one attention I am able to give them in my own salon studio.”
Schedule an appointment with Stacy and mention that you saw her articles in Scene In SCV and receive 15% off on your first visit. Hair products are sold at a discounted rate. Stacy honors the 25Score Card which gives you 15% off on your first visit and 10% off for existing customers.
Contact information for Stacy:
(661) 547-0282
www.HairbyStacy.com
Hi Stacy
Was nice talking with you, look forward to having my hair done. Your studio looks beautiful in the pictures. Have a nice vacation and I will see you when you get back.
Debbie Aronson
661 288-0111 X4