22 ways to use QR codes
Today’s technology moves at a fast pace. Just when you get a handle on one part of it something new is already being used. QR codes are the biggest trend in marketing to all those smartphone uses. Smartphones have a free APP available to download that scans these generated codes and reads what is encrypted on them. These can be a great asset to your marketing campaign so have some fun with them. QR codes connect the real world with the digital world. Though the sky is the limit, here are some examples of what you can do with QR Codes. Business Cards- Stick a QR code on the back of your business card and have it link to your phone number, send a text message, link to your website, or even take someone to a Youtube video. Flyers-Handing out flyers door-to-door?...
spring break pit falls
Spring Break is upon us. It is time to cut loose and let your hair down. Before you use your social media to show the world your adventures, here are a few things to think about before you do. Pictures are worth a thousand words…Maybe more. Posting pictures of your night on the town or fun in the sand maybe funny. Just remember that you have to face your coworkers at the water cooler on Monday. Take all the pictures you desire to remember your trip but be selective of the pictures you post on your Facebook and Twitter. Even if you delete them later, they can still show up in search results for quite some time. Google Tracks Your Check-ins (so can Everyone Else) GPS generated platforms like Gowalla and Foursquare are popular sights to be on these days....
social media madness?
We are already over worked, over scheduled, and over stressed. Now with social media marketing we have even less time in our day. We must post, tweet, checkin and still find time to maintain our businesses. There a few tools out there that can help. They automate you social media so you don’t have to. Hootsuite Hootsuite is my first pick. Though you may find on of the others to your liking. It is user friendly. This platform is free for up to 5 social media platforms. Simply register with the site, confirm it and your on your way. This allows you to set up a post, tweet ,etc for the future up to a year in advance. You can attach links which can be shortened and tracked with their platform. You can add photos or PDF documents to your postings as well. This...
track your marketing
So it is 2011 and the social media crazy has settled down a bit. We are all on Twitter, Facebook, Myspace, etc. Now what do you do? How are you going to maintain your social media? How are you going to track it? How much time do you have to devote to it and are there short cuts that can be taken to free up your time? These are all really good questions and all very easy to solve. So let’s look at them one by one. First are you even on the correct media to begin with. I have a few rules of thumb I give clients to choose the right Social media to be on. Facebook is a definite. With the age demographic now from 18 to 75 and with people using over 700 billion minutes per month on Facebook, there are 206.2 million US internet users on Facebook. That means 71.2% of...
mobile, mobile, mobile 2011
With 4.6 billion cell phones in use around the world, Mobile campaigns, websites, and apps are the future. Smartphones are all the rage and with the technology progressing at such a rapid rate, this is definitely something to add to your marketing. Google buying Yelp Review sites are going to be something to keep an eye on this coming year. Yelp had a hard year with several lawsuits, but with the Google buy out, they will be a force to be reckoned with. If you don’t have a listing on Yelp you may want to add this into your marketing as well. Share Compelling Stories You will see a shift in companies take on marketing. The quick 30 second elevator speech will become a story format. As more companies adopt social media as a way to connect with customers, they...
twitter shmitter
Twitter you say? Why should I be on Twitter? No one needs to know that I am washing my car or walking my dog. Let’s look at Twitter from another angle. Think of Twitter as your virtual business card. One you can send out via emails. Unlike Facebook where there can be 50 John Does, your Twitter account is a one of a kind, therefore you are easy to find. So customizing your Twitter page so that all you contact information is visible, makes Twitter a great business toll. Now how do you get a customized Twitter background? There are many places to go and a variety of prices in which those sites charge. Twitback Is my suggestion. It is easy to navigate and you can get a customized background for $7.98. You can choose one of their preloaded templates or you can...
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